There's a serious reason to read through these buzzwords: Many represent concepts that are integral to the practice of marketing today. So as you read, test yourself--how many of these concepts do you know and apply in your marketing activities?
- clickability
- immersive experience
- CPL (cost per like)
- ROI (return on investment)
- p-commerce (participatory commerce or Pinterest commerce)
- snackable content
- SoLoMo (social, local, mobile)
- engagement
- second screen
- contextual marketing
- value proposition
- earned media
- big data
- ideation
- viral
- curator
- social commerce
- KPI (key performance indicators)
- two-way conversation
- native advertising
- custom activation
- synergy
- gamification
- growth hacker
- showrooming
- thought leader
- 360 campaign
- agile marketing
- infographic
