This advert attracted more than 11 million YouTube views in 7 weeks. The retailer profited from sales of related merchandise, including stuffed bears and hares and a book featuring these characters. John Lewis customers also made more purchases by mobile than ever before, especially during the clearance sales.
House of Fraser also enjoyed a successful holiday season, with solid sales of high-end brands, increased online buying, and far fewer deep discounts than most competitors. As a result, the retailer's profit margins remain healthy.
Debenhams received far more online orders than in previous years, but still warned of lower sales and profits. Despite investments in store renovations and last-minute price-related promotions, the retailer struggled to attract the revenues it expected during the holidays.
Many retailers opened early for after-Christmas clearance sales, with shoppers crowding in for big bargains. But online retailers really benefited, because many shoppers browsed Internet shops on Christmas day (from computers, tablets, and mobiles), in preparation for Boxing Day sales.
