Thursday 5 February 2015

Brand new jet look for easyJet


The budget airline easyJet is changing to a new look for its planes--its first livery refresh in two decades.

You can watch a YouTube video (in timelapse format) documenting the changeover from the old look (shown at right) to the new look (shown below) on an easyJet plane.

The new livery matches easyJet's latest advertising and removes the 'dot com' part of the brand, an important update.

Given the intense industry competition and the latest easyJet statistics--showing no growth in monthly passenger figures for the first time in 3 years--this livery refresh is a way to attract attention and try to add buzz (inexpensively, as is easyJet's way).