Mars lives its values with Fairtrade sourcing

From 'The Five Principles of Mars'

Mars, the name of the UK company and the chocolate bar, is governed according to five core values:

1. Quality (of work, of product)
2. Responsibility (for results and for ethical decisions)
3. Mutuality (shared benefit in business relationships)
4. Efficiency (maximum productivity from all resources)
5. Freedom (company independence to grow and prosper)

The company recently announced it will begin using only Fairtrade certified, ethically-sourced cocoa in its Mars bars sold in the UK and Ireland. The product will carry a special Fairtrade logo from this autumn to promote this arrangement.

For Mars, the move to Fairtrade-only cocoa fits with the Mutuality principle of benefiting stakeholders (such as cocoa growers) in its business relationships. The firm's long-term goal is to use only sustainably-grown cocoa in its products by 2020.