Saturday, 21 March 2015

Angry Birds: Looking for new momentum

Rovio, which aims to become a global entertainment empire akin to Disney, just reported lower profits on higher game and media revenues.

Its best-known brand is Angry Birds, and despite a number of new character and mobile game introductions, including the appealing Stella character shown here, Rovio could use a new blockbuster to regain momentum.

The new CEO sees a bright future for Rovio now that the firm has embraced mobile and free-to-play (freemium) games.

Looking ahead, the long-awaited animated 3-D Angry Birds movie will be released next year, with a star-studded voice cast. Will that revive the Angry Birds licensing and merchandising momentum?