Rovio, which aims to become a global entertainment empire akin to Disney, just reported lower profits on higher game and media revenues.
Its best-known brand is Angry Birds, and despite a number of new character and mobile game introductions, including the appealing Stella character shown here, Rovio could use a new blockbuster to regain momentum.
The new CEO sees a bright future for Rovio now that the firm has embraced mobile and free-to-play (freemium) games.
Looking ahead, the long-awaited animated 3-D Angry Birds movie will be released next year, with a star-studded voice cast. Will that revive the Angry Birds licensing and merchandising momentum?
Saturday, 21 March 2015
Angry Birds: Looking for new momentum
Labels:
Angry Birds,
freemium,
licensing,
mobile marketing,
promotional merchandise,
Rovio