Unilever--known for its portfolio of food, personal care, and household products--has established a special crowdsourcing site to invite ideas for new products and new technology, as well as to invite applications for venture funding.
The Unilever
Foundry is designed to
accelerate acquisition and implementation of new crowdsourced products/technologies 'ten-fold' within 5 years. This Unilever site has a dedicated
Twitter feed for news about innovation and venture funding.
Procter & Gamble, one of Unilever's key competitors, has its own innovation site, P&G
Connect & Develop, also for crowdsourcing ideas to meet the company's needs, including
marketing content. P&G has a special
Twitter account devoted to crowdsourcing, as well.
How far can companies go in crowdsourcing innovation?
