Facebook sources for marketing plan research

Don't overlook Facebook sources for marketing plan research. Here are four content-rich FB pages to get you started in your search for competitive information, industry profiles, consumer behaviour insights and more:

• Chartered Institute of Marketing (CIM) posts content and links to interviews and articles of interest to marketers on its FB page. Take a look at the posts for #keepsocialhonest, for example, which reveal consumer attitudes towards brand behaviour on social media.
• Statista posts links to statistics about consumers, business and marketing on its Facebook page. A recent post looked at mobile use of news sites, which would be of interest to marketers planning for publicity.
• CMO.com's FB page covers news and interviews of interest to marketers who target consumers or B2B. One recent post mentioned how the ability to research vendors and products online is affecting B2B sales.
• E-consultancy's FB page links to valuable content such as surveys, summaries, statistics, critiques and news about digital marketing. New posts appear frequently so check this page often.