Top UK brands--and branding insights

The 2015 Brandz study (methodology by Millward Brown) puts Vodafone on top as the most valuable UK brand of the year. In order, the top 5 UK brands, by value, are:

1. Vodafone (telecoms)
2. HSBC (financial services)
3. Shell (oil/energy)
4. BT (telecoms)
5. BP (oil/energy)

 The most valuable brands in the world are all US-based:

1. Apple (electronics)
2. Google (Internet/electronics)
3. Microsoft (electronics)
4. IBM (computers and services)
5. Visa (financial services)

Millward Brown's top 5 insights for increasing brand value are: Innovate and delight the customer; be meaningfully different (in ways that customers value); stand for a purpose; act according to the purpose; build and maintain trust.