Here are quotes from entrepreneurs about their marketing ideas and insights.
- 'My service isn’t for everyone, it is for those who appreciate it for what it is'. Melissa Curley, founder of SocialBee, which puts on afternoon tea events for clients, large and small. Her marketing insight is that the target market is not everyone, only people who understand the benefits and value and are willing to pay for her service.
- 'Look for collaboration and you will find opportunities to grow'. Aaron Jones, founder of Fikay Fashion, an ethical clothing company that puts profits towards reducing poverty. His insight is that marketers can leverage the resources and ideas of partners to become bigger--a good idea for businesses of all sizes.
- 'Having a pet pig is what I’m known for, it’s what people I meet always want to know about and I’d like to think my business has some of the best qualities of pigs - being smart, sociable and down-to-earth.' Why Katy Pollard named her business Listening Pig Communications is an interesting example of how to stimulate conversation about you and your offering. She didn't brand her service 'pig' but instead added words that would convey more about what her business does.
- 'Usually the original has the greatest value, and will be sought out, and this is the thought, as original creators, that we must cling on to'. Gary Lancet created the Bookchair, a bookholder that would reduce neck strain. Then he began to worry about competitors copying his unique design. So his marketing insight is to protect the innovation but also remember that first-mover advantage has meaning to customers.
