Small Business Saturday success in 2016

According a survey by American Express, a founder of Small Business Saturday, shoppers spent an amazing £717 million with local stores, restaurants and other small businesses across the UK on 3 December. In all, footfall was up for many small businesses, and the total spend was up an impressive 15% on last year's Small Business Saturday.

To support Small Business Saturday, consumers and participating merchants sent more than 130,000 tweets on 3 December. The #SmallBizSatUK hashtag trended at number one in the UK on Twitter for the day. Social media marketing definitely shaped consumer behaviour, helping encourage shoppers to get out and shop.

#SmallBizSatUK now has 37k followers on Twitter, 30k likes on Facebook and 4k followers on Instagram. It's also active on YouTube and Google+.