Cadbury is also bringing back a product that twice was deleted from the range due to low sales. The Dairy Milk Tiffin chocolate bar, originally launched 80 years ago, is returning to store shelves permanently following a highly successful limited-edition version in 2016.
Not new: the company still offers personalised Dairy Milk bars. Increasingly important: Cadbury UK's popular Facebook page (more than 700k followers), active Twitter account (more than 300k followers) and Instagram account (146k followers). That's how Cadbury's social media marketing strategy keeps its brand and products in front of Millennials who enjoy chocolate.
