Sunday 22 April 2018

Earth Day Marketing 2018

Today is Earth Day, a day to focus on sustainability and protecting our ecological environment.

This is the 48th year of Earth Day celebrations, and the theme this year is education and action to eliminate 'plastic pollution'. Here is a small sampling of Earth Day marketing efforts:

  • Google is raising awareness with its special Google Doodle, celebrating Dr. Jane Goodall and her work.
  • Brother, which makes printers and toner cartridges, is promoting the 3Rs: reduce, reuse and recycle.
  • The National Space Centre is promoting Earth Day with special events exploring the science of our environment. 
  • H&M continues its clothing recycling project, encouraging consumers to drop off unwanted apparel at its stores, for sorting and donation.
Happy Earth Day 2018!