Earth Day Marketing 2018

Today is Earth Day, a day to focus on sustainability and protecting our ecological environment.

This is the 48th year of Earth Day celebrations, and the theme this year is education and action to eliminate 'plastic pollution'. Here is a small sampling of Earth Day marketing efforts:

• Google is raising awareness with its special Google Doodle, celebrating Dr. Jane Goodall and her work.
• Brother, which makes printers and toner cartridges, is promoting the 3Rs: reduce, reuse and recycle.
• The National Space Centre is promoting Earth Day with special events exploring the science of our environment. 
• H&M continues its clothing recycling project, encouraging consumers to drop off unwanted apparel at its stores, for sorting and donation.

Happy Earth Day 2018!

Fast Fashion and Sustainability

Is sustainability compatible with fast fashion? Even though fast fashion is based on speedier fashion cycles and adoption of new styles and clothing items, H&M, Zara and their competitors recognise that 'throw away' fashion is not just wasteful, it can contribute to environmental damage.

H&M, based in Sweden, is increasing its focus on sustainability. It has a Chief Sustainability Officer to keep the retailer on track toward green goals. And it issues a sustainability report to demonstrate what it's doing to save the planet and reassure customers of its commitment to the natural environment.

Further, H&M has added clothing made from sustainable materials and, just as important, it actively encourages recycling inside and outside the organisation. Among other initiatives is a fashion collection programme to encourage consumers and designers to make the most of garments by reusing materials, passing garments along for use by others or turning used garments into something else.