The race to market electric cars

Although Tesla is one of the best-known electric car brands on the planet, many automakers have marketing plans that include the introduction of electric cars.

Especially now that Tesla appears to be having difficulty consistently producing its Model 3 mainstream auto in sufficient quantities to meet its objectives, other automakers see real opportunity to gain market share with their own electric vehicles.

For example, Germany's Mercedes recently introduced an all-electric SUV, branded the EQC (for 'crossover'). The interior has many familiar features, including a robust infotainment unit.

Porsche is preparing its Mission E vehicle for 2019 introduction, with the goal of having plug-in electric and hybrid vehicles comprise half of all of its vehicle deliveries by 2025.

Volkswagen is investing heavily to develop and market electric cars in global markets. Chinese carmaker Geely is also gearing up to introduce more electric cars in more markets, including its recently-launched SUV crossover.

As a result, Tesla will face global markets more crowded with electric cars than ever in the past. How will it keep its production and its marketing plan on pace?

This post updates the Marketing in Practice example in Chapter 6 of my Essential Guide to Marketing Planning.

China-owned auto brands steer into UK

If you haven't seen a Great Wall Steed pickup (above, right) or a Geely Emgrand (left) in the UK, you will very soon. The two are part of a new wave of China-made vehicles that are looking West for sales growth.

Already, London's famed cabs are assembled in the UK from China-made parts. And MG Motor UK, owned by China's top automaker, SAIC, has been enjoying record car sales as economic conditions improve.

Competition remains a major challenge, however, and the Chinese auto brands will have to educate consumers and differentiate themselves to highlight their benefits and advantages.