China-owned auto brands steer into UK

If you haven't seen a Great Wall Steed pickup (above, right) or a Geely Emgrand (left) in the UK, you will very soon. The two are part of a new wave of China-made vehicles that are looking West for sales growth.

Already, London's famed cabs are assembled in the UK from China-made parts. And MG Motor UK, owned by China's top automaker, SAIC, has been enjoying record car sales as economic conditions improve.

Competition remains a major challenge, however, and the Chinese auto brands will have to educate consumers and differentiate themselves to highlight their benefits and advantages.