Now owned by BMW, the Mini has 50 years of heritage behind it; yet the new models are not being marketed by nostalgia alone, as noted in today's Times Online.The Mini's marketing plays up its unique, distinctive styling. Buyers also enjoy configuring their Minis for individual tastes and preferences--including colours and accessories that express personality.
Brand fans can buy other products that offer a special 'Mini' feeling, such as a USB drive shaped like a Mini car.
In Tasmania, as in the UK and around the world, people are marking the Mini's half-century this month. Happy birthday, Mini.
