According to Interbrand, the brand with the highest value in all the world is Coca-Cola. Both Marketing magazine and BusinessWeek have stories about this global brand ranking.Looking at the top 10 brands, 8 are US-based, 1 is in Finland (Nokia, of course), and 1 is in Japan (Tokyo).
The biggest surprise was Google, which rose from #10 in 2008 to #7 in 2009, according to Interbrand.
Here's how Interbrand explains the ranking, its methodology and past years' rankings. Also worth looking at: Interbrand's interviews with global brand leaders.
