Writing in Business Day, TBWA\Hunt\Lascaris's Damon Stapleton observes that South Africa's approach to advertising creativity is:
“Why not?”Why not try something and see how the target audience reacts? Why not dare to take an unconventional approach?
This image of a refrigerator magnet shows the agency's unusual approach to bank marketing. Its client, Standard Bank, wanted to attract students and people just beginning their professional careers. By giving away magnets showing the makings of a feast inside the refrigerator, the bank sent the message that it can help customers achieve their financial goals. It also demonstrated that it's not a boring old bank.
What a clever idea and well implemented. Why not?
