Whatever you call them--e-book readers, ebook readers, electronic book devices--the product category is growing quickly.Amazon has been a big part of that growth, creating and marketing its own Kindle e-book readers (now available in many countries) with amazing success.
As reviewed on eBook Readers Review, other up-and-comers include the iRiver Story, Sony Reader and the Cooler ebook reader. Barnes & Noble, Borders and other book retailers are introducing their own electronic devices, as well.
Now books are being reformatted and marketed on cartridges to fit with Nintendo DS handheld game players, a way of encouraging kids to do more reading. This is an intriguing example of fitting the product to the behavioural habits of the target market. Will the next big e-reader trend be novels for mobiles, which is a popular trend in Japan?
