Before Tesco's announcement, the Independent ran a story with the headline: 'Tesco's pre-Christmas surge trumps rivals'.
Tesco's sales did rise, but that was only part of the story. When the announcement was made, all media outlets received the same company-supplied info; reporters then supplemented that data with comments from Tesco execs and other sources.
Here's a sampling of the headlines, showing some variation in viewpoints about Tesco's results. Remember, Tesco's sales increased. What do you think of Tesco's results?
- The Guardian's headline reads: 'Tesco sales slow as pre-Christmas marketing blitz fails to tempt shoppers'.
- The BBC News headline reads: 'Tesco sees "solid" sales growth'.
- The Reuters headline reads: 'Tesco Q3 sales toward bottom end of forecasts'.
- The Times Online headline reads: 'Tesco reveals lacklustre 2.8% UK sales rise'.
- The Telegraph headline reads: 'Tesco sales suffer as Clubcard push fails'.
- The Independent headline reads: 'Tesco disappoints the City as it trails rivals'.
- The Wall Street Journal headline reads: 'Tesco expansion helps sales grow'.