Thursday 10 December 2009

Tesco makes headlines . . .

How is Tesco doing? The retailer recently announced its third quarter results, and how well it performed depends, apparently, on which news source you check.

Before Tesco's announcement, the Independent ran a story with the headline: 'Tesco's pre-Christmas surge trumps rivals'.

Tesco's sales did rise, but that was only part of the story. When the announcement was made, all media outlets received the same company-supplied info; reporters then supplemented that data with comments from Tesco execs and other sources.

Here's a sampling of the headlines, showing some variation in viewpoints about Tesco's results. Remember, Tesco's sales increased. What do you think of Tesco's results?
  • The Guardian's headline reads: 'Tesco sales slow as pre-Christmas marketing blitz fails to tempt shoppers'.
  • The BBC News headline reads: 'Tesco sees "solid" sales growth'.
  • The Reuters headline reads: 'Tesco Q3 sales toward bottom end of forecasts'.
  • The Times Online headline reads: 'Tesco reveals lacklustre 2.8% UK sales rise'.
  • The Telegraph headline reads: 'Tesco sales suffer as Clubcard push fails'.
  • The Independent headline reads: 'Tesco disappoints the City as it trails rivals'.
  • The Wall Street Journal headline reads: 'Tesco expansion helps sales grow'.