Second anniversary of my EGMP blog

Today marks the the second anniversary of this blog! I've written more than 200 entries, starting with a look at the evolution of green marketing. Many of my posts are focused on UK marketing, and others look at marketing around the world.

Some posts update cases and examples in my Essential Guide to Marketing Planning, and others analyse the very latest trends in social media marketing, social responsibility marketing, B2B and B2C marketing, and NGO marketing. We never know where marketing will take us next, so thank you for reading and joining me on this journey!

New Essential Guide to Marketing Planning

The new edition of Essential Guide to Marketing Planning will be published on June 8.

Amazon has a preview of the book and an author page showing more of my marketing textbooks.

What's new?

- Organising model of the planning process. A diagram at the start of each chapter shows your progress through the seven stages of the marketing planning process.

- Coverage of the latest developments in marketing, including social media sites such as Twitter and Facebook, mobile marketing, greenwashing and marketing metrics.

- Examples within the chapters are longer to show how manufacturers, retailers, service firms and other organisations apply the principles of marketing planning to achieve objectives.

- Case studies from well-known companies including Net-a-Porter, Cadbury and Adidas help you understand key elements of the planning process.

- 17 checklists guide you through the essential aspects of creating a marketing plan.

Please look for this new edition at your local book shop or online, and let me know what you think. Thank you!

Blog anniversary: looking back, looking ahead

This blog debuted in April 2009. During the past year, I've written more than 100 posts, about everything from Abbey Bank to Zara. I've covered all kinds of marketing topics . . . advertising, branding, retailing, pricing, market segmentation, social media and so many more.

Looking ahead, I plan to write about how marketing affects competition, brands that are especially customer-oriented, building buzz, marketing channel issues, strategic marketing concerns and dozens of other subjects that relate to marketing planning.

Watch for the new edition of my Essential Guide to Marketing Planning, to be published at the end of May, with new case studies, new concepts and some new checklists. Thank you for reading!

Preview: New edition on the way

The second edition of my Essential Guide to Marketing Planning will be published in May!

Pearson Education just announced the book on Amazon, along with a preview of features and benefits that you can scroll down to read on this page. You'll find detailed step-by-step instructions for creating a practical marketing plan, along with new case studies, new extended examples, and info about the latest marketing trends and concepts.

This new cover has the arrow pointing up--symbolic because a good marketing plan is intended to help companies move forward towards their goals. Please take a look!