Wednesday 25 August 2010

The marketing galaxy of Doctor Who

Finally, Doctor Who and friends (and enemies) will be available to play on Nintendo devices, starting later this year. Shown above, Doctor Who "Return to Earth" for the Wii, featuring (obviously) the Cybermen. For Nintendo DS, Doctor Who "Evacuation Earth" will feature the Daleks.

So far, these Doctor Who games will be available in the UK, Europe and elsewhere but not in the US.

The BBC's downloadable Doctor Who games have been extremely popular, especially the ongoing series of family-friendly interactive episodes featuring Matt Smith and Karen Gillian.

Doctor Who is the marketing engine behind all kinds of goods and services, as you can see on the official BBC site and other authorised sites that sell related action figures, magazines, books and more.

Doctor Who's marketability is as strong as ever, and eager fans worldwide await his Nintendo debut. What marketing galaxy will the doctor and his companion invade (or save) next?