Mobile grocery shopping is moving mainstream, thanks to new apps and increased consumer interest in using their mobiles for everyday tasks. Tesco has just
announced an app--
not for the iPhone but for Nokia handsets, because, says a senior exec, 'our core customers are busy mums who don’t have iPhones and we want to focus on them first'.
Ocada had an iPhone app and has
added an Android app. The company is seeing a significant increase in orders submitted via apps, indicating that mobile commerce is gaining momentum.
Waitrose has had an
iPhone app for some time, plus a shopping we site optimised for mobile screens.
Sainsbury's has not yet announced its m-commerce strategy. However, with competitive grocery shopping apps appearing all over the place, and customers looking to mobiles for convenience, it's only a matter of time.
