According to a recent study, consumers remember TV ads more than they remember online ads. (Even newspaper ads were more memorable than TV ads.) But most of those surveyed also said that when they record a TV programme to watch later, they skip through the ads.
So who's watching telly ads? You, if you click to tellyAds, where you can view ads from 2006-7-8-9 or even yesterday. And if you want to see older adverts, look at these tellyAds links. Not just nostalgic, also instructive. While you watch, see if you can determine the target audience, the action the advertiser wants the viewer to take, the specific benefits or attributes being featured and the brand image being communicated.
skip to main |
skip to sidebar
Companion blog to the textbook by Marian Burk Wood includes links to resources for marketing planning
Current edition
Updated list of links
About the Author
- Marian B. Wood
- After holding executive positions in corporate and non-profit marketing with Citibank, JPMorgan Chase, and the National Retail Federation, I became a textbook author at the dawn of the Internet age. Pearson Education publishes my college textbook, 'Essential Guide to Marketing Planning.'
Search This Blog
Blog Archive
Privacy Policy
This site uses Google's Blogger technology. Be aware that Google serves cookies to analyse traffic to this blog. If you contact me via my blog, I'll use your email only to respond to your inquiry. Any comments you submit that are posted will be publicly visible. If you click on any links from this blog to outside sites, please review their privacy policies and content. By using this site, you agree to these terms of use.