Harley steers into India

Harley-Davidson, the iconic US motorcycle brand, has begun making bikes in India, a sign of how much growth the company expects in this market. Previously, Harley had imported its heavy-weight motorcycles, but taxes and transportation costs pushed the price exceedingly high.

Currently, Harley offers 12 models through dealers in 5 cities. Now the company and its dealers are planning brand community events in India through the Harley Owners Group (HOG). The idea is to bring owners together, reinforce brand loyalty and build a buzz nationwide about these powerful motorcycles. Will Harley's brand translate into high profits in India?