Buyers have many questions about eco-friendly cars, such as where to recharge electric vehicles and how often recharging is needed. To get buying into high gear, marketers of non-petrol cars are
preparing buyers with information and helping set expectations for what non-petrol cars can and can't do.
Where can electric cars get charged? That's a key point for buyers. And to demonstrate availability of recharging points--and reward buyers for eco-friendly behaviour--governments are putting
recharging stations in very desirable locations, such as directly in front of downtown buildings where parking is otherwise very difficult. The recharging point shown above is in central London, for example.
Governments are also encouraging purchases of eco-friendly vehicles through
subsidies, tax breaks and the like. And Waitrose and other firms are doing their part by building recharging points in customer-accessible areas adjacent to their stores or business locations. Smart marketing!
