All the message has to do is show the featured items (clothing), list the prices, name the store, and show the URL. This is not rocket science--it's the art and science of advertising.
Note the subtle art direction, which guides the viewer's eyes down the listing of apparel items, continuing down to see the child's outfit and to the bottom of the ad, where the marketer's name and strapline are located.
Piazza Italia likes to mix English and Italian in its ads and catalogs, adding a nice international touch that appeals to the target audience.
In this era of flashy adverts, when products may not even be shown and brands may be represented by logos only, simpler ads can actually stand out and be successful in attracting attention and stimulating customer response. Isn't that the bottom line for an ad message?
Good advertising, well planned and implemented, gets my vote.
