Some of the questions to answer in the marketing plan include:
- How will your employees get to work?
- How will products and materials get delivered to your business and your customers?
- Will the usual media schedule and vehicles reach your customers? Will you need to change your media choices and schedule?
- Are there additional opportunities to offer special products and services?
- Will extra amounts of goods and services be needed on hand to satisfy demand or allow for disruptions?
- Will costs go up due to unusual transportation arrangements? How will this affect pricing?
- Will regular customers be unable or unwilling to place orders as usual, and how will this affect demand before, during and after the Games?
