Burberry has been reinventing itself and its upmarket brands over the past few years. It hired Emma Watson to be the
public face of the brand and it began catering to younger customers through an emphasis on technology and
media. Its latest
UK store (in Covent Garden) features Burberry Brit, a brand designed to appeal to younger, fashion-conscious customers.
Now Burberry is reaching out to its markets through various social media:
- Facebook. More than 6 million people have clicked to "like" Burberry.
- Twitter. Nearly 300,000 followers read Burberry's tweets.
- YouTube. Burberry's channel has attracted more than 2 million video views.
Expanding in China, a fast-growing market for luxury brands, Burberry is polishing its image through high-profile, high-tech publicity efforts (such as the opening of a new
Beijing store).
Watch for more digital activities as Burberry brings a 21st-century attitude to its brand heritage.
