What next for Pringles?

Last month, Procter & Gamble sold Pringles to Diamond Foods. This marks P&G's last step in divesting its food products to concentrate on its core range of branded beauty, household and personal care items. Although Pringles was not very successful in its early years, P&G used flavour and packaging as points of differentiation and eventually built the brand through continual marketing.

Diamond Foods, the acquirer, began life as a group of walnut growers banding together to market their walnuts. Today, the company offers a wide variety of snacks, including popcorn and chips. Pringles already has a very strong international presence and Diamond Foods can use those store relationships to leverage the global distribution of its other snack products.

Will Diamond continue the special Tesco-only range of "Great British Flavours" that P&G had created under the Pringles brand? What changes does Diamond have in mind? Will Pringles soon disappear from hotel room mini-bars, to be replaced by local brands?