Simply Chocolate, based in Copenhagen, is an all-natural, upmarket brand that emphasises quality ingredients rather than fancy packaging.
At left is one of its brown boxes with a quirky saying in English to attract attention. Another box (with the same assortment of 8 chocolates) was labeled "Forget Johnny Depp." Who could resist packaging with clever sayings like these?
Simply Chocolate's product range includes chocolate bars, choco-covered nuts and more. Currently, its chocolates are available at only two locations: In a boutique within Stockholm's Illum department store (see photo below), where I bought a few boxes last month, and in a storefront at Tivoli Gardens in the middle of Copenhagen. Limited distribution only reinforces the brand's exclusivity. Worth trying if you're ever in the area!
