John Lewis plans to open smaller stores to keep costs low while expanding into new markets. The real benefit, however, is that shoppers in a hurry can rush in, find what they want and leave quickly--quite a convenience compared with the time needed to navigate floors in a traditional department store.
Some of these shoppers are
multichannel shoppers, meaning they buy online as well as in a store, and simply seeing a local John Lewis will start the buying process and reinforce the retailer's brand.
Walmart, the world's largest retailer, is
testing smaller stores in different markets. Its
Express format fits into smaller stores and offers an edited range of frequently-purchased items. Lower costs for rent, fewer employees needed and more convenience for shoppers who want to buy a few products.
Meanwhile, with financial failures shutting down some well-known chains in Europe,
US-based retailers are looking to open across the continent. They can land good store locations and build on their brand awareness to expand sales beyond current markets. Above, Abercrombie & Fitch new Paris branch attracted attention on its opening day.
