Its all-American atmosphere and menu draw customers, but to encourage frequent repeat visits, the chain embarked on a hiring and training programme that emphasises personality plus. Bartenders who juggle, waiters and waitresses who do magic tricks, and other staff specialities keep customers smiling and satisfied--according to TGI Friday's research.
TGI Friday's UK isn't a super-social brand (it has fewer than 20,000 Facebook likes) but its "We make every visit a party" saying sums up the personality that customers can expect and enjoy when they come for a drink or a meal or both. Best of all, the party changes every time, with different tricks and surprises.
