Most trusted family brands: M&S is #1

In a recent survey by YouGov and Isobel, Marks & Spencer was named as the most trusted brand for families. Last year, M&S was #2, and its ascent to the top spot shows how well its advertising is working, according to Marketing Week mag.

Here are the survey results for this year and last year:

Note how many of the top brands are retail companies. Also, how did Innocent manage to improve its standing from #13 in 2010 to #5 in 2011? That's a very impressive result, and my immediate reaction is that its expanded product line and heftier marketing budget are both helping Innocent increase awareness and preference.