Last week, I looked at some 2011 Christmas window themes. This week, a look at what major UK retailers are doing online to carry through their Christmas themes and attract shoppers through special offers, seasonal merchandise and gift ideas. Will shoppers be in the holiday mood to open their wallets this year?
- Harrods is using vintage images from its archives (circa 1950s?) for its online guide. The black-and-white line drawings are distinctive and nostalgic, very unlike the colourful graphics used by most stores. The Harrods FB page is devoted to fashion for the holidays.
- Marks & Spencer's main Christmas colour is a festive red and this week, the Christmas pages are featuring fine food and wine. The Twitter feed offers special pricing plus customer service assists.
- Selfridges has a 'winter white' theme--'Dreaming of a white Christmas'. Stylish and elegant images. Its Twitter account covers all things for the holidays, including the store's gift ideas.
- John Lewis uses a deep red to border its Christmas pages of gifts, foods, and decorations. John Lewis's Twitter account responds to customer comments, mentions promo highlights and refers service issues to the customer service reps for resolution.
- Debenhams is using the theme 'Christmas made fabulous' with orange and purple colour accents to play up its gifts, promotions and holiday decor offers (below). Debenhams has a FB page with fashions, special offers, contests and more for the holidays and beyond.
