Like a brand a lot? Like to tell the world? Your views on a brand are likely to influence your friends and relatives, especially if you're an expert on a particular type of product.
According to Bain & Company, the top 10 "most advocated" brands in the UK are:
Kerastase (haircare products)
Mercedes (cars)
Apple iPhone (mobiles)
Redken (haircare products)
Hotel Chocolat (chocolates)
Cohiba (cigars)
Apple iPod (digital entertainment device)
HTC (mobiles)
Audi (cars)
Rolex (watches)
These brands not only have high recognition, they're highly recommended by customers, which gives them an extra boost.
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Companion blog to the textbook by Marian Burk Wood includes links to resources for marketing planning
Current edition
Updated list of links
About the Author
- Marian B. Wood
- After holding executive positions in corporate and non-profit marketing with Citibank, JPMorgan Chase, and the National Retail Federation, I became a textbook author at the dawn of the Internet age. Pearson Education publishes my college textbook, 'Essential Guide to Marketing Planning.'
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