Valentine's Day marketing themes

According to the Greeting Card Association, the average UK spend for a Valentine's Day card is higher than the average for any other type of card. Last year, a research firm estimated that UK shoppers spend, in total, £334.3 million on Valentine's Day gifts. That includes flowers, chocolates and jewellery.

So what themes are UK retailers using to attract Valentine's Day shoppers this year? Here's a brief look:

• John Lewis presents 'Gifts of Love' for him and her (and both), including clothing, jewellery, fragrances, accessories, fine foods and wine.
• The Harrods site offers cards, hampers, chocolates and more--under the simple heading of 'Valentines Day'.
• Selfridges features chocolates, flowers, lingerie and fragrances in its 'Letters of Love' campaign.
• M&S presents the top 10 gifts for him and her, plus bouquets, perfume, cards and other merchandise: 'Spoil the special someone in your life'.