Wednesday 29 February 2012

Leap Day--A day for marketing

Leap Day is as good a reason as any to plan a special promotion. On this extra day in February, what are marketers putting on offer? Here are just a few of the special deals:

  • 'Ladies Be Bold...The Ultimate Leap Year Proposal' is a Leap Day special, offering a honeymoon to Antigua as the grand prize for the most creative marriage proposal by a woman to her special one (top image).
  • Crabtree & Evelyn UK is offering a 29% discount on 29 selected products for 29 February only (see left).
  • Lensway UK has a one-day special on Joseph Marc spectacles for £29.