Sport Relief 2012 Goes Social

Ready for Sport Relief? The high-profile fundraising event, put on by Comic Relief, is back next month, all for a good cause. (Last year, during Red Nose Day, Comic Relief raised more than 100 million pounds to help poor people in the U.K. and in Africa.)

The next six weeks will put Sport Relief in the traditional and social media spotlight. Its Web site has interactive games for kids, an online store with logo socks and other products and dozens of ideas for organizing fundraisers in local schools, businesses and communities. Online donations can be made in pounds, euros, US or Australian dollars.

Already, 85,000 people have "liked" Sport Relief on Facebook. Its Twitter account has more than 100,000 followers. Dozens of videos are up on its YouTube channel. A new app has just been released. Get ready!