Brazil's fast-growing middle class is an attractive target market for many
well-known car brands, from Japan's Nissan to Germany's VW. Here's a brief look at what some brands are doing in the Brazilian market:
- Nissan raised brand awareness and increased sales with its viral video for the Frontier truck, which has ponies (horsepower) under the bonnet. It is now looking at reviving its Datsun brand (which was dropped 30 years ago) for emerging markets.
- Volkswagen's new diesel Beetle is selling well, not just because of its fuel efficiency but also because of its sleek redesign.
- Chrysler is opening parts-distribution plants to support sales of its cars and trucks in Brazil.
- Renault is speeding ahead in Brazil, where it aims to achieve 8 percent market share before 2016.
