Adapting the customisation strategy that has made Nespresso into a major international coffee brand, parent company Nestle wants to help you find the exact choco flavours you like, send you a sampler to test, profile your preferences and then encourage you to buy your customised boxes of Swiss-made chocolates on a regular schedule.
For now, Maison Cailler will be online only, serving two European countries with expansion plans to follow. Or you can visit its retail boutique in Switzerland at the newly-opened Maison Callier chocolate centre, which offers tours and even a chocolate train.
