When the parent company of fast-fashion retailer Zara mistakenly suggested that a blazer was made from Harris Tweed, the Harris Tweed Authority pursued the matter until Zara apologised and corrected its error.
Demand for Harris Tweed has been rising, especially in brand-conscious Asian countries. Last year, Harris Tweed Hebrides was unable to meet the strong demand, and it anticipates another record year in 2012. By the way, the company has a Facebook presence and other social media accounts, adding a 21st century flavour to a young company marketing a product made from materials that are rooted in old traditions.
