Harry Potter is attracting millions of visitors to Universal Studios' Wizarding World theme park in Florida, a rising tide of vacationers that is also helping other theme parks in the area. Another Harry Potter theme park is scheduled to open in California, and a third will open in Osaka, Japan in 2014.
Although Harry won't be starring in any more films, continued interest in J.K. Rowling's wildly popular book series has led to many other marketing projects, including a new "Book of Spells" videogame on which the author collaborated. Watch for more Pottermania as new generations of fans discover the characters and the magical settings.
