What better way to build buzz than to offer a free can of tea in exchange for a Twitter post using the brand's hashtag?
That's what BOS is doing with its new high-tech vending machine, nicknamed BEV, which releases a can of tea every time someone tweets using the correct hashtag. The tweet should be directed to @BOS, with the message #BOSTWEET4T.
"Our goal, while sampling, is to create fun, interactive and inspiring environments to do so," says the cofounder of BOS.
But hurry--the tweet will stop releasing tea after Friday, 22 June.
