According to
Headstream, the leading
UK social brand in 2012 is
Innocent, maker of smoothies and fruit drinks.
Headstream cites Innocent's sense of humour and distinctive voice. Joe McEwan, communities manager, at Innocent,
comments on the brand's social media success: “We’ve always wanted
to build actual relationships with our drinkers. It started with
talking to people on our packaging, inviting them to call the
bananaphone, meeting them at events we put on, and so on. It naturally
extended into digital and then social media as those channels evolved.”
In a different study, released by
eDigitalResearch,
Topshop is identified as the
leading UK brand on Twitter and Facebook, as measured by followers, likes and fans. Right below Topshop is
ASOS. Both are at the leading edge of
change in fashion retailing.
