Monday 24 September 2012

Primark on Oxford Street and in Spain

Primark, the 242-store retail chain owned by Associated British Foods, opened a new flagship store on Oxford Street last week.

With 80,000 square feet of affordable fashion and video walls to capture shopper attention, this newest Primark is as up-to-date as it can be...and within walking distance of the 70,000 square foot Primark that opened at the other end of Oxford Street in September, 2007.

Primark's financial results are trending upwards as it continues its European expansion. In fact, Primark opened its first store in Spain in 2006 and this month, despite the ongoing debt crisis, it opened two more stores in Spain. By the end of November, Primark will open six additional stores in Spain--for a total of 35 stores in a country where the economic situation remains uncertain but Primark sees distinct opportunity.

Spain is the home of fast-fashion giant Inditex, owner of Zara and other retail chains. How will Inditex react to Primark's invasion of its home market?