New marketing moves by Starbucks

Want a Starbucks coffee first thing in the morning? Now the company is selling Verismo single-serve brewing machines. Just pop in a coffee pod, add water, press the button and have a hot latte in a few moments--without leaving your kitchen (or home office).

This is a multinational marketing effort, aimed at capturing a solid share of the fast-growing market for single-serve coffee made at home.

Like Nespresso, Starbucks will begin selling replacement coffee pods directly to consumers through its proprietary e-commerce website.

What if you're in a supermarket or a petrol station and you want to sip a Starbucks espresso? Look for Starbucks on the Go, vending machines being installed in stores, forecourts, airports and other places, featuring the company's Fairtrade espressos. Coming soon to a Starbucks near you: A new drive-through lane so you don't even have to park to order your favourite latte.