In 2012, Byte Night is celebrating its 15th anniversary by aiming to attract 1,000 sleepers and raise £900,000. Sleepers will participate in London, Cambridge, Thames Valley, Scotland and Belfast to raise both money and awareness of the problems of homeless children.
Byte Night's marketing activities include messages on LinkedIn, Twitter, Facebook and its own website, plus mobile fundraising and downloadable tips and toolkits to support sleepers' fundraising efforts. Its website also features endorsements by Sally Magnusson and other celebrities, as well as the logos of corporate sponsors like RBS and Symantec.
Good luck to all Byte Night sleepers!
