Social Media Marketing, Starring the Rolling Stones

The Rolling Stones performed a 50th anniversary concert in London last month . . . and now this global phenomenon continues to roll along with enthusiastic fan involvement via skillful, broadly based social media marketing.

The official Rolling Stones website features links to the band's Facebook page (11,500,000 likes), Twitter (248,000 followers), Tumblr, Google+, YouTube (29 million views), Pinterest, Instagram (4,700 followers), RSS feed, and a free newsletter.

Plus plenty of social media mentions from the Stones' participation in the giant Superstorm Sandy Concert at New York City's Madison Square Garden. 

A band from the 60s is very smart about cutting-edge marketing. Want official merchandise? The Stones have their own online store. Pay-per-view concerts on your mobile? In the testing stages. Happy anniversary to the Stones!