Wallace and Gromit and their friends are starring in a new online ad promoting Google+ as a way to be together with friends and family (in a virtual way) on Christmas.
Heartwarming and a wee bit sentimental, the video is available in English (either UK or US versions), French, German and Portuguese. Not your usual holiday campaign, and a fun way to promote the service.
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Companion blog to the textbook by Marian Burk Wood includes links to resources for marketing planning
Current edition
Updated list of links
About the Author
- Marian B. Wood
- After holding executive positions in corporate and non-profit marketing with Citibank, JPMorgan Chase, and the National Retail Federation, I became a textbook author at the dawn of the Internet age. Pearson Education publishes my college textbook, 'Essential Guide to Marketing Planning.'
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- Marketing almost-new electronics
- Japan's many brand mascots
- Marketing the Wiggles: A new era begins
- Wallace and Gromit Hang Out at Google+
- Social Media Marketing, Starring the Rolling Stones
- Save the planet by recycling old clothes
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